Frequently Asked Questions

Do you see a difference in the type of jewelry that appeals to different age groups of women?

Today the people who are wearing quality jewelry, whether they are young, middle aged or mature are the same. Younger women socialize the same way as mature women. For example, they may be getting together for lunch with friends or going to a benefit. So the type of jewelry women are attracted to should be appropriate to their lifestyle. Lifestyle is much more relevant than age. I also think that there is much more co-mingling between people of different ages. My wife and I have many friends who are either 20 years older or younger than we are

How would you describe the Suna Look?

The Suna look is updated classic jewelry. We call it modern classics. It's smart, sophisticated and wearable. Our look includes important formal pieces as well as everyday designer collections. Our designs are wearable and lasting so essentially we are creating today's classics for tomorrow.

What is a classic jewelry piece?

A classic piece is a piece that has enduring style. It's a piece that doesn't become outdated. For example, we manufacture a small pavé heart pendant that a woman can receive as a wedding gift from her husband and still enjoy on her twenty-fifth anniversary. A classic is something that as just as much in fashion today as it will be tomorrow. It has enduring style. The worth of a classic has nothing to do with cost, only to the longevity of design.

Who is the Suna woman?

It's very difficult to define the Suna woman because Suna jewelry covers a range of prices with pieces ranging from $500 to in excess of $250,000. However, the Suna woman is smart, sophisticated and feels she deserves the best that’s available in her price range. She is someone who is not willing to compromise quality.

Diamond Specific

Do you find that your attention to detail separates you from your competitors?

Definitely. Our jewelry falls into several different categories. One would be very high end, expensive, very heavily diamond oriented pieces. In that category we feel we are outstanding. Our other line includes our designer collections and there we compete with other designers and manufacturers. While other companies may have a great look they don’t have our depth of manufacturing experience.

What is it that makes Suna different from their competitors?

Suna has been in business for over 70 years and we have a wealth of experience in manufacturing high end diamond jewelry. Regardless of whether we are crafting a $250,000 necklace or a $2,500 necklace, our attention to detail remains the same. Many 'designer' collections, while attractive, lack this attention. So, in addition to the aesthetic appeal of our jewelry, we offer the craftsmanship that every consumer deserves. We also stamp a unique and individual serial number into every item we manufacture. This along with our trademark ensures the consumer that they are purchasing a high quality, heirloom piece of jewelry.

Pink Diamonds

Why are Pink diamonds unique?

Not all diamonds are white, or more correctly not all diamonds are colorless. Diamonds occur naturally in many different colors. For many years natural color diamonds were not available to the mainstream jewelry consumer. They were the prized possession of a handful of collectors. Today, Suna Bros. brings the allure of Natural color pink diamonds to the American market.

Where do Pink Diamonds Come from?

Suna's natural color pink diamonds come from the Argyle Diamond mine in the remote North West Kimberly region of Australia. The Argyle mine is the world's only commercial source of intensely colored natural pink diamonds.

How Rare are Pink Diamonds?

The Argyle Diamond Mine produces some 40 million carats of diamonds per year. Of this, less than 10,000 carats are pink. We can not overstate the rarity of these stones.

What makes a diamond Pink?

The environment where diamonds are formed contains many natural elements (gases, minerals and movement) which contribute to the diamond's creation. Science has proven that the presence of Nitrogen can create yellow, golden and green stones and that the presence of Boron can create blue-colored stones. However, the explanation for the pink diamond's color remains a mystery. The cause of the pink color is not yet fully understood, and research is on going with new discoveries being made continuously. Therefore, our explanation below should not be taken as categoric, but only as how we understand it at present: It is widely accepted that the pink color is caused by a distortion in the diamond's crystal lattice, which is due to intense heat and great pressure from all directions (non-isotropic stress) after the stone's formation in the earth. This distortion displaces many carbon atoms from their normal positions, which alters the qualities of light reflected by the diamond and allows us to observe the stone as pink. As to why Argyle pinks are more saturated than pink diamonds found elsewhere in the world, it has been found that Argyle pinks possess densely packed graining planes that emanate pink colour (twinning lamination). In contrast, non-Argyle pinks have few and indistinct pink graining and are therefore generally lighter in colour. The pink graining in Argyle stones are sometimes visible to the naked eye.

Are there many shades of Pink Diamonds?

Yes. The pink colors range from spectacular apricot hues through pink to purplish pink and very occasionally red. The rarity of the pink stones increases with the stone's color intensity.

How do Pink Diamonds Compare in Price to White?

As with all diamonds, the more rare the stone, the more valuable the piece. Pink diamonds are priced primarily on the intensity of their color, the stone size and the diamond clarity. It is not unusual for a pink diamond to cost more than ten times the cost of a similar size colorless stone.

For over 80 years the Suna family has created the finest jewelry in America.